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DECIDE AND DELIVER

DATA GUIDED DECISION-MAKING

Information, especially in the form of organised data, can provide a new approach to understanding the world and making better decisions. With more choice than we’ve ever had before, there are so many types of data we could choose to engage with, and by adding structure to the randomness, we can use it to help us make informed choices. Every single ending comes down to decisions: productivity levels, budget allocation, campaign performance, efficiency etc. Analysing the seemingly inconsequential and small-scale decisions can improve outcomes immediately and lead to more meaningful advances on a large-scale in the future.

FIND A WAY TO MEASURE AND YOU’LL FIND A WAY TO IMPROVE

Applying this analysis within marketing can lead to a more active, interactive and effective organisational process. There are so many categories of information we can observe about a campaign’s input, output and performance. Interpreting this data visually can help us identify challenges and opportunities that weren’t previously acknowledged. However, avoiding long periods of inaction is crucial – the point is to get things done, to input into the process and continually improve outcome clarity. This might mean you need to learn to look forward to getting it wrong. That’s how you learn how to get it right, as long as you keep moving forward. This is proactive decision making and can be relevant to anything from external campaigns to internal processes.

YOU CAN’T CREATE A HABIT IF YOU DON’T REPEAT THE ACTION

Generating data provides long-term value. There is so much potential to focus our decisions and therefore overall productivity and impact, helping us allocate budgets better, shape better content, and become brand self-aware just like we develop our personal self-awareness. A continual effort to activate new sources of information and refresh decision making habits can help to prevent always sticking with your inner perspective, and help to develop a data resource that can be looked back on to understand current and past performance. This will help you keep on the right track.

Challenge complacency by looking backward as well as forward and make new decisions to keep exploring change

In today’s fast paced environment, we need to understand how to make better decisions. You can’t quantify everything, but our abilities to talk to users online through our websites and social media allow us to ask questions instead of being limited to observation. Users are more willing to help us understand their activity and let us know whether they found what they were looking for in their interaction with a particular touchpoint, and how they felt about it. You can make use of any type of insight you see fit to feed into your data resource. Just don’t be afraid to take action.

Sources

1.The Age of Big Data: http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

2. https://www.fastcompany.com/3049164/how-to-make-decisions-more-efficiently

Categorised in: INSPIRATION, OTHER STUFF, TECHNOLOGY